– objective –
Develop an iPhone app for an essential service in NYC. Something that people can’t live in this city without: food, taxis, music, etc. Aim for a compelling design and focus on user experience.
– research –
First, I browsed the available data sets and noted sets that had potential:
I also started to group similar ones, depending on location or genre.
– brainstorming –
I decided on these 3 options:
Unsurprisingly, (because I always tend to end up randomly enlightened with an idea at some point of the process) I did not end up choosing from these 3 ideas.
As I was thinking, during our brainstorming/pitching session in class, I jot this first line down. And the rest of the words came after my pitch, as my class and professor gave helpful feedback:
In other words, I was going to design an Augmented Reality app! Particularly, this app will inform and help the user around the city, especially if they’re new to NYC.
– sketches –
Here are some thumbnails illustrating a story/possible user scenario:
I also started thinking about possible logos:
– first designs –
These were a color disaster. So back to the drawing board…
I decided to go with a palette of orange and white instead of the yellow and blue, to still keep the “pop” quality against the gray city, but to give it a more modern and fresh look. Also, I liked the layout of set 1 due to functional priorities, so I went with that.
– FINAL VERSION –
I present to you…Wander.
Jessica Li. Wander. 2017.