02 – Concept & Production

STEP TWO: BRAINSTORMING & SKETCHING

I listed out all the packaged things I could think of —

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Then, grouped the items and some additional ones under the four different virtues. I underlined in red (a ceramics set), blue (a get-your-life-back-on-track kit [which I later renamed “new year” kit]), and green (a travel kit) – red being a set, and so on:

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From there, I listed out items that would take the 4-of-the-same approach (all four packages in one set would be the same, and the same product, just different flavor, fragrance, etc.), and the all-different approach (each of the 4 packages would be unique due to the different products, but made into a kit or sensible set).

4-of-the-same approach = approach one

all-different approach = approach two

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And the following are my concepts and sketches for each:

Ceramics Set (approach one)

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“New Year” Kit (approach two)

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Travel Kit (approach two)

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Sets for approach one – music/CD/vinyl, books, essential oils, cookies, candles

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Then, I started sketching logo ideas, starting with typographic/lettered ones:

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>> Once “Approach Two” was selected, I started to digitize the designs of the packages. Then after that, I test-printed and continued to tweak the designs for better readability and color.

Once I was happy with the dielines, I started production.

Here are some truly unedited pictures from the rather interesting (frustrating) process:

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FINAL

li_jessica_argd210_fa16_proj02_packages

li_jessica_argd210_fa16_proj02_outer_package

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