STEP TWO: BRAINSTORMING & SKETCHING
I listed out all the packaged things I could think of —
Then, grouped the items and some additional ones under the four different virtues. I underlined in red (a ceramics set), blue (a get-your-life-back-on-track kit [which I later renamed “new year” kit]), and green (a travel kit) – red being a set, and so on:
From there, I listed out items that would take the 4-of-the-same approach (all four packages in one set would be the same, and the same product, just different flavor, fragrance, etc.), and the all-different approach (each of the 4 packages would be unique due to the different products, but made into a kit or sensible set).
4-of-the-same approach = approach one
all-different approach = approach two
And the following are my concepts and sketches for each:
Ceramics Set (approach one)
“New Year” Kit (approach two)
Travel Kit (approach two)
Sets for approach one – music/CD/vinyl, books, essential oils, cookies, candles
Then, I started sketching logo ideas, starting with typographic/lettered ones:
>> Once “Approach Two” was selected, I started to digitize the designs of the packages. Then after that, I test-printed and continued to tweak the designs for better readability and color.
Once I was happy with the dielines, I started production.
Here are some truly unedited pictures from the rather interesting (frustrating) process: