Project 01: Promotional Design

Promotional Design for a Museum Exhibit

Exhibition will showcase the work of: designer Marc Newson


Step 1 – Research

INFORMATION // direct research

*Source 1:


“Most influential designer of his generation”

Creates furniture/household objects, bicycles & cars (transportation), private and commercial aircraft, yachts, buildings, sculptures

Manufacturing, technology, fashion

Birth: Sydney, Australia


Childhood: travel – Europe & Asia

Present day, still travels often

Started experimenting with furniture design as student

After grad, awarded grant from Australian Crafts Council
– 1986, staged first exhibition ft. Lockhead Lounge (about $ 2.7 million)


Tokyo, Paris, London (based here)

Has founded several companies, including a fine watch brand and an aerospace design consultancy – currently the Creative Director of Qantas Airways

Teaches at Sydney College of the Arts and Hong Kong Polytechnic University

Awards & Achievements

Time magazines’s 100 Most Influential People in the World

The Royal Designer for Industry (UK)

Honorary doctorate from Sydney University

CBE by Her Majesty Queen Elizabeth II

His work accounts for almost 25% of the total contemporary design art market

Family Life

Married with 2 children


*Other sources:


*Print source: Digital Handmade by Lucy Johnston (pgs. 174-75 & 283)

“The computer is a tool…It allows me to direct the interpretative relationships between my design and a manufacturer. But it is nowhere near spontaneous enough to compete with the agility of human conception.”

Julia necklace (2009) – inspired by characteristics of fractal geometry and spirals


150-word Biography:

Marc Newson is a leading industrial designer in the contemporary design world. Born on October 20, 1963 in Sydney, Newson grew up exploring the world; his travels were mainly to and within Europe and Asia. Travel is still a huge part of this designer’s life and work inspiration. He is currently based in London, and while he continues to design – whether furniture, cars, buildings, or sculptures – for major companies and clients including Apple, he also has his own fine watch brand and aerospace design consultancy. Marc Newson is known for his Lockheed Lounge chair piece, now valued at around $2.7 million. The original Lockheed Lounge was featured in his first exhibition, held after he graduated from university. He is currently the Creative Director of Qantas Airways.

Newson values thinking and daydreaming, which he terms “mental doodling.” He believes that a good designer should be well-rounded, not just specialized in one area of design.



INSPIRATION // related research & how it ties to the choices for my system

Keeping in mind the next few steps of the design process (more research, mood board/present research, sketching/thumbnails, and preliminary comps), I started to look for inspiration in terms of images, color palette, typography, and textures.

I started browsing for more pictures, but found that the best quality ones are from Marc Newson’s website. Although, the pictures that provide context, such as process pictures and environment pictures, were not always on his site.

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Since he is an industrial designer, I would want to mainly feature his products.


For color, I chose orange, sky blue, and turquoise/green from the colors he uses in his designs as my primary colors.


Brown and dark blue could be secondary colors, and tints of the primary colors would be tertiary colors.


As for typefaces, this was/is still an unfamiliar territory but I chose:

Franklin Gothic and Avenir Next – I favor Avenir Next more because it reminds me of the organic-looking, rounder shapes of Marc Newson’s designs.


And here are the typefaces next to my color choices:


I also will use Newson’s logo so that will be an additional font, technically. It looks similar to Mistral:



And finally – textures. I choose (as seen above) textures from some of his products. My primary texture will be that of the Lockheed Lounge – a metallic smooth texture (more like a gradient) contrasted with the screws.


INSPIRATION PART 2 // “unrelated” research

Moving into the sketching phase, we are required to design 5 sets of 6 items. The items are: an invitation, a brochure, a bus side poster/wrap, a bus shelter poster, a banner, and an item of your choice. I was thinking along the lines of a souvenir mug.

For some promotional design inspiration, I first searched for “museum promotional design” on Google. Not really finding much, I searched specifically for exhibition invitations:


I noticed that most of the invitations emphasized the museum or gallery that the exhibition was hosted.

As for brochures, my family and I have been collecting them for a long time now, and so I thought back to the brochures I picked up this summer when I went to museums in Taiwan and the Guggenheim. Compared to the invitation, the brochure of an exhibit would definitely be the most resourceful, in terms of who the artist/person is and what the exhibition is about. I would include most of my information (selected from my biographical research on there).

I recalled seeing really cool bus shelter posters online previous to this project and I think those posters were successful because they interacted with the space, whether through means of transparency, illusion, or something that made it seem like it wasn’t just a poster but a part of the sidewalk or area.




Preliminary Comps (2 sets):

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Feedback: It was unanimous that the second set (the texture concept) was stronger.



Revised Comp (with banner added):





– layout –



– invitation (cover, inside spread, back; opens to the left) –

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– brochure (accordion fold) –

The top row is “side 1” of the brochure when unfolded with the cover shown farthest left, and the bottom row is “side 2” with the back cover shown farthest right.

Note: This layout is
close to but not how the brochure was printed, just for display purposes only! To be more specific, when printing, the cover and the back cover would have to be switched, but everything else is the same.


~ Will upload more pictures soon! ~


Jessica Li. MARC NEWSON. Variables: Material and Scale. 2016.


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