objective Start your own company and develop a “brand” : An investor has come to you to start a business. Because the investor trusts your creative genius, the company may be anything you want it to be- the only catch is that the investor wants you to create a company that would somehow make the world a better place. Be creative and create something you’d really like to do if you had unlimited funds.
LOGO Develop a logo for your brand using type along, type in conjuction with an image, or type and image in relation to one another.
APPLICATIONS Your logo will be applied to at least five items for the launch of your brand. More than five items may be created, but make sure they accurately reflect your brand. These may be presented as actual items, as illustrations, or as photos.
Above, you can see a couple of ideas that I considered for this project. I ended up choosing to develop a brand for an imaginary pet therapy company.
Top 3 Logos
Ideas for Applications
First version of logo apps
+ company description
description “TailLuv loves company. Realizing the dreams of pet lovers, TailLuv aims to make animal-assisted therapy more accessible and extensive. With virtually every pet you could wish for, come visit our dogs, cats, parrots, rabbits, lizards, and more! Our animals are well cared for, as each of our 60 nationwide locations are staffed with experienced handlers, caretakers, and veterinarians. Relieve your stress and worries at one of our centers, or we can bring a friend to visit you at your own home. The TailLuv Experience is the experience itself, paired with a souvenir of your choice, whether it’s something to wear, hold, or snuggle. We hope to spread comfort and ease, and in the memory of your first visit, you will also take home a look-alike stuffed animal of the pet you visited. In addition to our primary group of animals, we adopted and rescue, and welcome these animals into our TailLuv family. We also believe in love at first sight and, in special circumstances, we offer adoption to visitors.”
remarks After printing – tiling, and taping everything together, I noticed the first line of the second column of text went white, I would definitely need to fix that.
Jessica Li. TailLuv. 2016.