Project 01: Sign Set

objective   Design a system of signs for the following MSU functions:

  • Shuttle Bus Stop
  • Global Education Center
  • Center for Writing Excellence
  • University Library
  • Advisement Office


research
  Visited locations, took pictures and notes, and research online
(click to enlarge)


thumbnail sketching & statements

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Statement: For the Shuttle Bus Stop, I want to convey the sense of waiting and then going somewhere. I’m trying to represent a route or systematic (or lack thereof) path. With that, I want to represent “arrival” and “departure.”

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Statement: For Global Ed, I am focusing on the words “togetherness” and “connection.” I want to represent an alliance of world knowledge, of people. The symbol will show travel or journey in some manner, a “going somewhere.” Exploration.

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Statement: For the Center for Writing Excellence, I’m focusing on progression because the objective of the writing center is to guide students through the writing process, and the unspoken goal, I guess, would be to make their ideas and writing “better.” Better as in more polished and finalized. So to represent progression, I will show some sort of change that is additive.

SCAN0046

Statement: For the University Library, I want to convey the idea of a wealth of resources and it being accessible to everyone. It would be good to represent the different resources – web, books, audio, visual. The library at Montclair also has a peaceful atmosphere so the design will reflect that with a more balanced look.

SCAN0047

Statement: For the Advisement Office, I want to focus on discussion – Q&A – guidance, and the concept of having a mentor. Mentors do not stay by your side the whole way, eventually you go on by yourself after learning all they have to teach you.

further sketching

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preliminary comps

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…back to the drawing board for shuttle bus stop sign

IMG_4941


selected sign set

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still having problems with that bus, so

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almost there…

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…and after some more changes:

Final Sign Set

final


remarks   
I am content with this final set because the lines feel bold enough to be signs and I tried to clarify the abstraction, while still keeping the essence my ideas.

_

Jessica Li. MSU Sign Set. 2016.

 

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